What CEOs say, what the numbers show, and what it means for your paycheck. Straight analysis of wages, the trades and the companies betting on blue-collar America.
Hard Hat Economics reaches working people in their prime earning years. Most viewers are men between 35 and 64, and more than three out of four are in the United States.
They also watch differently. More views come from a TV than from any other screen, which means people are sitting down with these videos, not scrolling past them.
Share of views, last 90 days (Aug 7 – Nov 4, 2026). Source: YouTube Analytics.
The data behind the videos, plus what CEOs say versus what they do. Free on Substack.
Integrations and dedicated videos for brands that serve working people. Media kit on request.
The same research, hooks and packaging behind these videos, applied to your company's channel.
See your company the way a skeptical journalist would, before someone else does.